Exchanging Experiences, Expanding Opportunities

Seminar Series on Health Promotion - Working with the Private Sector on regulations and standards to improve the health of the population: successes and challenges

Wednesday, April 17, 2013 - 12:00 to 13:00

Working with the Private Sector on regulations and standards to improve the health of the population: successes and challenges

This Virtual Seminar will address the successes and challenges of working with the private sector, recognizing the need for the governmental sector, civil society and the private sector to work together in establishing standards and regulations with the objective of improving the health and well-being of the population. The Mexican experience ‘The National Agreement for Food and Health: Strategy against Overweight and Obesity’ (AMSA) will be discussed in this Seminar. This strategy is a clear example of policy-making for health in all sectors and multisectoral action, which implies that all sectors, including the private sector, participate in the planning and implementation of the program’s objective and actions.

The National Agreement for Food and Health aims at targeting obesity by implementing comprehensive and multisectoral actions that facilitates a change in family diet, eating habits, and physical activity. The Agreement addresses public health through actions directed especially at children. The overall goal is to improve access to healthy food and beverages and promoting physical activity. To this end, 15 agencies at the national level, as well as all the governments of the 32 states have participated. Collaboration with the private sector has proved successful due to the sector’s commitment to comply with the regulation of new food and 41% of the participating companies were committed to issuing messages that promoted a healthy lifestyle. Furthermore, directives were issued for the sale or distribution of food and beverages at schools. Currently, 98% of the schools have a regular physical activity integrated into their curricula and 78% of primary schools provide safe drinking water. A website has been set up to register products that are recommended for their nutritional value and the site now has more than 2,850 products that meet the nutritional criteria.


Sofialeticia Morales, Coordinator of Health Promotion and Social Determinants, PAHO/WHO

Presentation of Case Study: National Agreement for Food and Health: Strategy Addressing Overweight and Obesity
Lucero Rodriguez Cabrera, Director of Health Promotion, Secretariat of Health of Mexico
Presentation by Representative of the Private Sector
Lorena Cerdán Representing the Private Sector (CONMexico)

Observations from Mexico
Carlos Santos-Burgoa, Coordinator of Environmental and Occupational Health, PAHO/WHO

Observations from an Expert in Physical Activity and Healthy Diet
Enrique Jacoby, Regional Advisor in Physical Activity and Healthy Diet, PAHO/WHO

Closing remarks
Lucero Rodriguez Cabrera
Carlos Santos-Burgoa
Sofialeticia Morales

How to Participate?

In person:
PAHO Headquarters – Room 1017
525 23rd St N.W, Washington DC, 20037

Online: Elluminate link to virtual room:

Spanish: www.paho.org/virtual/SeTP

English: www.paho.org/virtual/HiAP

In Spanish, with simultaneous interpretation to English


Partner affiliation: